VO5's winning take on thinning

VO5 – If You’ve got Hair, Care

Credits

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Agency adam&eveDDB/London
Production Company SMUGGLER/London
Director Benji Weinstein

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Credits

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Agency adam&eveDDB/London
Production Company SMUGGLER/London
Director Benji Weinstein
Post Production The Mill/London
Editor Aaron Dark
Colorist James Bamford
Producer Dan Crozier
Audio Post Munzie Thind

Producer Molly Butcher
Music Asche & Spencer
Producer Barty Dearden
Director Benji Weinstein
DP Simon Richards
VFX Artist Dan Adams
2D Animator John Thornton
Producer Rose Reynolds

Art Director Clarissa Dale
Chief Creative Officer Richard Brim
Copywriter John Trainor-Tobin
Executive Producer Sara Wallace
Music Supervisor Andy Stafford
Executive Creative Director Laura Rogers

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Let's face it, haircare ads tend to feature the kind of thick, luscious locks that Rapunzel would envy, but that's not the (head)case for much of the population.

Telling the story of those who might be lacking a little in the bonce-department is VO5's unassuming and adorable new brand ambassador Terry.

Charmingly expressing If you’ve got hair, care, the campaign - the first above-the-line work for the brand aimed specifically at men for five years - sees the aforementioned gent and his long-suffering barber attempt to style a tuft into a triumph.

Brilliantly conceived by adam&eveDDB, and brought to life by Smuggler's Benji Weinstein, the charming spot lives or dies (or should that be 'dyes'?) on the performances of its leads; thankfully both putting in such warm performances that we look forward to seeing more of them.

“Using a balding bloke to promote a hair product might feel counter-intuitive," comments Chris Barron, VP Beauty and Personal Care at Unilever, "but adam&eveDDB discovered that the only thing men fear more than a dodgy hairstyle is losing it altogether. This campaign exists to encourage men up and down the country to make the most of what they’ve got (even if it’s less than they’d like) by celebrating every follicle and giving every lid some love with VO5”.