the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
In 2024, when mainstream feminism seems to be focused on shiny memes and Katy Perry’s hypocritical empowerment songs, Amy Kean asks: what’s really holding us back? When women still feel the need to soften themselves, mind their language and play nice, should we be looking closer to home to fix the issues?
You can take Cadillac out of Detroit, but you can’t take Detroit out of Cadillac
Director and owner of Detroit production studio Eightfold, Nick Starchurski, reflects on the recent hammer blow to Detroit advertising, the effects it will have on the city's industry and why Detroit will, once again, rise.
How can brands harness the power of savvy entertainment seekers?
With all eyes on the culturally dominant streaming platforms, Steve McHenry, Managing Director UK at Yahoo, examines how brands can take advantage of those platforms' increasing move towards an advertising model.
Say ‘delicious’ again! Why food advertising needs a Tarantino-esque shot to the heart
Despite being three decades old, Quentin Tarantino's 90s masterpiece, Pulp Fiction, can teach food brands a lot about how to advertise their products, says Olaf van Gerwen, Founder and Global Creative Director at Chuck Studios.
Thesoundofchange;AIversusAI
From vitriol to virtue: how brands can harness the power of kindness
Robin Licklitler, Chief Experience Officer of Sparks, explores how, in a world riven with antagonism, bringing some generosity into commerce can be a win win.
Creating music for comedy spots is no laughing matter
Andrew Sherman, Founder and CCO at BUTTER Music and Sound, explains how music is an important ingredient in most comedy spots and that, while you might laugh at the end result - in fact, hopefully you do - creating it is a serious business.
Why more high-street brands need to embrace midlife women
As luxury fashion labels like Burberry and Loewe embrace older female icons in their advertising, high-street brands are lagging behind. Louise Canham, Associate Creative Director of House 337, explains why more brands should be spotlighting the vibrant and diverse reality of midlife women.
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Why canning cookies is the best thing to happen to creatives
Is the crumbling of third-party cookies the best thing to happen to advertising? Chloe Singleton, Channel Director at eight&four, thinks so, and here she explains why.
How to create ads with football megastars
With the Euros coming to its dramatic conclusion, Josh Pearce and Sean Johnson, CDs at Dark Horses, draw on their experiences of creating ads with such stars as Beckham, Messi, Kane, and more, to share tips on handling sporting egos, pitching off-pitch ideas and what happens when a shoot goes off-target.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More