Tim Cumming
Contributor
Steve Spiro gets between the ears
Tim Cumming talks to the former record producer turned binaural beats and immersive specialist, Steve Spiro, about experimental, experiential surround-sound scapes, and how Covid’s isolationism led to the birth of the company, Music for Headphones.
Raising the sound bar: the new power of sonic branding
Meet Michele Arnese, sound designer, Co-Founder of amp and a pioneer in pinpointing a brand’s sonic identity. He talks to Tim Cumming about the increasing buzz around audio in marketing.
The new machines making waves in audio
The creative world of sound, music, design and voice-over is at the forefront of an AI-led tech revolution that is poised to lend a hand – or to take the hand that feeds it and replace it completely. Tim Cumming talks to the sound creatives wrapping their ears around the unfolding possibilities and possible pitfalls.
Debbi Vandeven’s top tips for Titanium-plated wins
Kansas-born Debbi Vandeven, Global CCO at VML and this year’s President of the Cannes Lions Titanium jury, has held a steady course through the years. She talks to Tim Cumming about keeping calm in the jury room and what elements might help work shine out from the shortlist.
Geoff Edwards' nebulous art of entertainment
Previously holding ECD roles at Media Arts Lab, R/GA, CAA and TAG McCann, plus co-founding Spike DDB with Spike Lee, Geoff Edwards is at home at the intersection of entertainment and advertising. Now MD of Creative at Gale Partners, he talks to Tim Cumming about his role as president of Cannes Branded Entertainment jury, and explains how this shape-shifting, culture-following category excites him.
Apple Vision Pro’s new world view
Apple has entered the world of headsets with its Vision Pro, and while it’s only available in the US, its implications for advertising and entertainment is potentially game changing. Tim Cumming talks to early adopters and gives it a spin at Imagination’s London lab.
Young Arrows: creativity on target
British Arrows board Chairman Simon Cooper, and Young Arrows 2024 Jury Co-Chairs Chris Watling and Helen Rhodes, talk to Tim Cumming about the challenges and opportunities for new talent in the third year of the Young Arrows event.
Kyra Bartley: Making magic
The last - but by no means least - look at at our shots Awards APAC winners from last year sees Director of the Year winner, FINCH's Kyra Bartley, talk about her move to live-action, the first steps of production, and how a reluctant shanty will stay with her forever.
If you build it, they will come: why VP stages are all the rage
Full, 360-degree virtual production stages are now popping up around the planet, promising a new world of in-camera shooting, virtual location capture, and an end to green screen. But what’s the reality behind the projection? Tim Cumming asks a range of industry insiders.
Zika Liu: Fashioning the future
Concluding our look at shots Awards APAC, joint winner of shots Asia Pacific New Director of the Year award, Zika Liu talks about how working in the fashion world informs his creativity as a director, helping mold his artistic expression.
Yuriko Minami: The drive to connect
Continuing our look at shots Awards APAC, last year's joint New Director of the Year winner, Yuriko Minami, talks about the power of connection and communication in her work, and what inspires and drives her.
Does AI mean all change?
Tim Cumming talks to a range of industry figures about how 'Artificial Intelligence' is impacting their work, their inspiration, their brands, their teams, and what it means for the future of advertising and human creativity itself.