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Tim Cumming

Tim Cumming

Contributor

31st Jul 2024 Talent
Steve Spiro gets between the ears

Steve Spiro gets between the ears

Tim Cumming talks to the former record producer turned binaural beats and immersive specialist, Steve Spiro, about experimental, experiential surround-sound scapes, and how Covid’s isolationism led to the birth of the company, Music for Headphones.

24th Jul 2024 Talent
Raising the sound bar: the new power of sonic branding

Raising the sound bar: the new power of sonic branding

Meet Michele Arnese, sound designer, Co-Founder of amp and a pioneer in pinpointing a brand’s sonic identity. He talks to Tim Cumming about the increasing buzz around audio in marketing.

9th Jul 2024 Insight
The new machines making waves in audio

The new machines making waves in audio

The creative world of sound, music, design and voice-over is at the forefront of an AI-led tech revolution that is poised to lend a hand – or to take the hand that feeds it and replace it completely. Tim Cumming talks to the sound creatives wrapping their ears around the unfolding possibilities and possible pitfalls.

21st Jun 2024 Talent
Debbi Vandeven’s top tips for Titanium-plated wins

Debbi Vandeven’s top tips for Titanium-plated wins

Kansas-born Debbi Vandeven, Global CCO at VML and this year’s President of the Cannes Lions Titanium jury, has held a steady course through the years. She talks to Tim Cumming about keeping calm in the jury room and what elements might help work shine out from the shortlist.

14th Jun 2024 Talent
Geoff Edwards' nebulous art of entertainment

Geoff Edwards' nebulous art of entertainment

Previously holding ECD roles at Media Arts Lab, R/GA, CAA and TAG McCann, plus co-founding Spike DDB with Spike Lee, Geoff Edwards is at home at the intersection of entertainment and advertising. Now MD of Creative at Gale Partners, he talks to Tim Cumming about his role as president of Cannes Branded Entertainment jury, and explains how this shape-shifting, culture-following category excites him.

15th May 2024 Insight
Apple Vision Pro’s new world view

Apple Vision Pro’s new world view

Apple has entered the world of headsets with its Vision Pro, and while it’s only available in the US, its implications for advertising and entertainment is potentially game changing. Tim Cumming talks to early adopters and gives it a spin at Imagination’s London lab.

13th May 2024 Insight
Young Arrows: creativity on target

Young Arrows: creativity on target

British Arrows board Chairman Simon Cooper, and Young Arrows 2024 Jury Co-Chairs Chris Watling and Helen Rhodes, talk to Tim Cumming about the challenges and opportunities for new talent in the third year of the Young Arrows event.

3rd May 2024 Talent
Kyra Bartley: Making magic

Kyra Bartley: Making magic

The last - but by no means least - look at at our shots Awards APAC winners from last year sees Director of the Year winner, FINCH's Kyra Bartley, talk about her move to live-action, the first steps of production, and how a reluctant shanty will stay with her forever.

3rd May 2024 Insight
​If you build it, they will come: why VP stages are all the rage

​If you build it, they will come: why VP stages are all the rage

Full, 360-degree virtual production stages are now popping up around the planet, promising a new world of in-camera shooting, virtual location capture, and an end to green screen. But what’s the reality behind the projection? Tim Cumming asks a range of industry insiders.

1st May 2024 Talent
Zika Liu: Fashioning the future

Zika Liu: Fashioning the future

Concluding our look at shots Awards APAC, joint winner of shots Asia Pacific New Director of the Year award, Zika Liu talks about how working in the fashion world informs his creativity as a director, helping mold his artistic expression.

24th Apr 2024 Talent
Yuriko Minami: The drive to connect

Yuriko Minami: The drive to connect

Continuing our look at shots Awards APAC, last year's joint New Director of the Year winner, Yuriko Minami, talks about the power of connection and communication in her work, and what inspires and drives her.

11th Apr 2024 Insight
Does AI mean all change?

Does AI mean all change?

Tim Cumming talks to a range of industry figures about how 'Artificial Intelligence' is impacting their work, their inspiration, their brands, their teams, and what it means for the future of advertising and human creativity itself.

Tim Cumming

Tim Cumming
Contributor