Monkey see, monkey do good

This new campaign from BBH Singapore promotes the brand’s Solar-Cell Remote with a sweet tale of a battery-powered toy monkey who aspires to be driven by sunlight. 

Directed by award-winning animation director Adeena Grubb and puppeteer Andy Biddle through Blinkink, the film titled The Journey, sees the plucky monkey shed his pesky polluting AA batteries, strap himself to the remote and set off on a trip to city, beach and forest to help clean up the environment. 

The spot features an actual monkey puppet that was brought to life through an extensive process – all the way from initial character design, to prototyping facial expressions and finally, model building.

Grubb comments: “It was incredible seeing my monkey design come to life from a simple sketch, watching him slowly take shape and get cuter every time we got updates from our talented puppet makers was a really exciting process. He ended up being exactly what we had in mind which was amazing!”

Part of Samsung’s sustainability measures, the TV remote can be charged by both sun and indoor light and is made from recycled materials.