Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Duke’s duo has a mayoverlous time
This ridiculously jolly spot for the mayonnaise brand follows the antics of two office workers who love spreading the joy of the popular eggy spread.
Garmin's ones to watch
The timepiece brand launches a classy ad that celebrates the accomplishments of elite athletes.
Sisters in their (Amazon) Prime
This energetic spot for the online retailer is a tale of sibling rivalry that motivates two sport-loving women to be the best they can.
Christos Wafers’ idiosyn-snack-it ads
The Gopal Snacks brand releases an endearingly odd collection of spots that introduce the wacky World of Mexican Chilling.
How Stink Films cares for directors who care
Daniel Bergmann, founder and president of Stink Films, explains why his company, which won a Gold Screen producers award at this year’s YDA, has always had a mission to nurture new directors and why they seek creatives who genuinely care about the work.
Bet365’s bonkers sports stories
The betting platform’s new campaign was created for Bet365 by Drummond Central and features a news channel’s droll reporting of freaky sporting events.
A lush lens on Hotel du Couvent
More than just a standard hotel film, this beautifully shot campaign for Valéry Grego’s Perseus Properties turns a sensual eye on a stay at a 17th-century converted nunnery in old Nice.
Virgin Media’s tusk-oriented sailor
In the third instalment of zany ads for the comms brand featuring far-fetched animal antics, Andreas Nilsson directs the endearing story of a speedboating walrus.
Love Song’s soul-enriching search for new talent
Love Song Films was one of two companies to win a Gold Screen Production Company of the Year at the YDA this year. Founders Kelly Bayett and Daniel Wolfe talk to shots about the rewards of seeking shining stars and listening out for that distinctive voice.
A New York state of foot
This gleeful film for shoe retailer Steve Madden’s Fall 2024 collection captures the essence of the big apple via the medium of dance.
Finn finishes off blue mondays
This droll duo of ads for Norway’s online marketplace references that start of the week dread experienced by those who hate their jobs.
Stop-motion stop living
Palliative Care Queensland encourages people to take a different perspective on death with this taboo-breaking, beautifully animated film featuring a visit from a not-so-grim reaper.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight