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Golden Chicken – Golden Chicken

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This zany spot created by Tarek Nour/Riyadh for Golden Chicken follows the story of a woman floored by a culinary conundrum. 

Ironically considering it's an advert, the campaign sends up the angst-inducing dilemmas of the modern consumer faced with too many options, via a fanciful tale directed by Hamba and Doss, through Bigfoot Films.

Haunted by her family's retort of "anything" when she asks them what they want for supper, a housewife tasked – rather traditionally – with fetching the evening meal, catatonically repeats "anything" when various beauticians/retail outlets/exercise centres ask her what she wants, resulting in her being comically overwhelmed by anything and everything as she gets through her day. 

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