Calling all Outsideologists
Allergy brand Claritin's latest initiative, created with Energy BBDO, aims to encourage children to spend more time in nature.
Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company ATK PLN
- Director Danny DelPurgatorio
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Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company ATK PLN
- Director Danny DelPurgatorio
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Executive Creative Director Susan Treacy
- Creative Director Gloria Dusenberry
- Creative Director Manuel Torres Kortright
- Senior Copywriter Tanvi Tandon
- Senior Art Director Jason Murray
- HP John Pratt
- Executive Producer Vanessa Luhr
- Producer Chris Totzke
- Head of Music Daniel Kuypers
- Music Producer Nick Maker
- Composer/Creative Director Casey Gibson
- Online/Finishing Mike Roy
- Sound Designer/Audio Mixer Frank Pittenger
- Senior Producer Kent Zambrana
- Producer Kacie Bangle
- Executive Producer Marvin Robinson
- Managing Director David Bates
- Music Company Mophonics
- Creative Director Stephan Altman / (Composer)
- Executive Producer Colette Huemer
- Production Designer Angela Finney
Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company ATK PLN
- Director Danny DelPurgatorio
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Executive Creative Director Susan Treacy
- Creative Director Gloria Dusenberry
- Creative Director Manuel Torres Kortright
- Senior Copywriter Tanvi Tandon
- Senior Art Director Jason Murray
- HP John Pratt
- Executive Producer Vanessa Luhr
- Producer Chris Totzke
- Head of Music Daniel Kuypers
- Music Producer Nick Maker
- Composer/Creative Director Casey Gibson
- Online/Finishing Mike Roy
- Sound Designer/Audio Mixer Frank Pittenger
- Senior Producer Kent Zambrana
- Producer Kacie Bangle
- Executive Producer Marvin Robinson
- Managing Director David Bates
- Music Company Mophonics
- Creative Director Stephan Altman / (Composer)
- Executive Producer Colette Huemer
- Production Designer Angela Finney
The draw of Nintendo and Nickelodeon may be strong, but allergy brand Claritin and Energy BBDO are looking to get kids out of their armchairs and into nature with a fresh and fun initiative: The Outsideologist Project.
Led by a colourful and engaging spot, directed by ATKPLN's Daniel DelPurgatorio and with a cracking turn from Mophonics creative director Casey Gibson as the wooden vocalist, the project is designed to encourage youngsters to get excited about the 'boring' outdoors.
To kindle the same spark their parents felt when enjoying time outdoors, The Outsideologist Project will inspire families to #GetOutside by giving them access to engaging and educational tips and activities. Developed by The Outsideologist Project's Advisory Board, the expert-guided curriculum will be accessible on Instagram (@OutsideologistProject) and Facebook.com/OutsideologistProject.
Each member of the Advisory Board will also host an interactive livestream on Instagram (@OutsideologistProject), with dates and times to be announced on the platform.
- Plants hosted by author and environmental scientist, Summer Rayne Oakes (@homesteadbrooklyn)
- Weather hosted by Tevin Wooten (@tevinwooten), Emmy-Award winning weather reporter and Certified Broadcast Meteorologist for The Weather Channel
- 'Space' hosted by Emily Calandrelli (@thespacegal), Emmy-nominated host and executive producer of Xploration Outer Space, and host and co-Executive Producer of Emily's Wonder Lab
- Animals hosted by Jawnie Payne (@zookeeperjawnie), a Nashville-based zookeeper
- Nature Photography hosted by wildlife photographer Joel Sartore (@joelsartore)
Each livestream will be available for on-demand viewing on both Instagram and Facebook following its initial airing.
