McDonald’s Germany introduces Der M

McDonald's is shaking up the German market with a burger that's in a league of its own. What makes it stand out? It’s so big, you’ll need both hands to eat it!

Agency Scholz & Friends and SOUP Film have teamed up with the directing duo, Bobby Louise & Brig, to present the new McDonald's Burger Der M. The campaign behind this launch plays with the idea that this burger is just too good to let go.

McDonald’s Germany introduces Der M, a burger so irresistible that it requires both hands, leading to humorous and creative scenarios where characters must make tricky decisions.

McDonald's – Der M

Credits

powered by

Agency Scholz & Friends/Hamburg
Production Company soup.filmproduktion GmbH
Director Bobby Louise & Brig

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Scholz & Friends/Hamburg
Production Company soup.filmproduktion GmbH
Director Bobby Louise & Brig
Executive Producer Jana Melzer
Producer Johanna Schmidt
Post Production Thorben Zoeger
Managing Creative Director Christian Kroll
Executive Creative Director Thomas Mathew

Art Director Matteo Pozzi
Producer Domenik Raabe
Copywriter Paolo Bartalucci
Art Director Regina Knobloch
DP Liam Mitchell
Editor Rain Kencana
Colorist Florian Metzner
VFX Helge Schmidt

Food Stylist Jurgen Zimmerstadt

Show full credits

Hide full credits

Credits powered by

The 360-degree campaign, in McDonald’s signature tongue-in-cheek style, highlights these situations, showing just how far folks will go to enjoy this two-handed masterpiece.

Shot in Hamburg, we collaborated with the LA based director duo Bobby Louise & Brig who created a fun and engaging series of three films that highlights the everyday challenges of managing a burger this good. With a super talented cast from London, this campaign brings Bobby Louise & Brig’s unique flair to life, making Der M the star of the show.

Get ready to see how far people will go for this burger!