Hydrate happily with Ultima Replenisher

In the latest fast paced spot for Ultima Replenisher, as part of their Hydrate Happily campaign, the brand decided to give viewers a look inside their own product, literally. 

Using a probe lens, we physically dive into their drink, to see how it’s made up of all things natural. The social-media pieces use AM cues to show how Ultima is a great way to start your day hydrated.

Created by Santa-Monica based agency Tongal, and directed by Dessert Before Dinner’s Andy Kelemen, the spots are the next step in Ultima’s continued bright and colorful branding.. 

“We had so much fun envisioning a wildly-colorful classroom, and literally dunking our lens into their product,” says Kelemen. “They wanted something quick, clean, and bright, to parallel their current existing branding.” 

The new spots are part of a larger social campaign rollout across multiple platforms for the hydration brand.