Using famous tracks might mean immediate recognition, but is it always the best choice to make for your campaign? There's the sometimes astronomical cost to consider, but also creative contemplations to examine. So, listen up as Gary Hilton, Director of GAS Music, cues up a set list of situations.
From Primal Scream to Abba, Gary Hilton, Director at Manchester's GAS Music, charts the year through music as he recounts how he and his company fared across the last 12 months.
Following our music-themed issue, GAS Music's Gary Hilton asks, what is music & why does it continue to define us?