Switch it up with O2

O2 showcases the flexibility available to customers in its new campaign Only O2/Switch Up which launches in partnership with agency of record VCCP London.

This new integrated campaign is the third chapter of the Only O2 trilogy, which visualises the benefits available exclusively to O2 customers, and highlights the unique freedom and flexibility available with O2 Switch Up, which allows customers to swap their phones every 90 days without the need to pay off the remainder of their previous contract first.

The campaign features a 40-second film that follows Bubl and friends, this time at a running club, and focuses on protagonist Sophie, who seems to sport a brand-new mobile every time she meets up with her running club, thanks to O2 Switch Up. Bubl is by Sophie’s side every step of the way, running with her in all seasons, catching up with friends on the track, timing runs, and sharing in the excitement of creating new memories with a brand-new phone.

VMO2 – Only O2 Switch Up

Credits

Agency VCCP/London
Production Company Anonymous Content/London
Director ThirtyTwo

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency VCCP/London
Production Company Anonymous Content/London
Director ThirtyTwo
Editor The Assembly Rooms
Post Production The Mill/London
Post Production Girl&Bear (In-House at VCCP/London)
Colourist Time Based Arts
Sound Engineer Factory Studios/London

Audio Post Production Jungle Studios
Music Supervision Finger Music/London
Retouching Stanley's Post
Executive Creative Director Chris Birch
Senior Producer Ali Power
Copywriter George Cartwright
Art Director Lucas Robin
Creative Geneva Stanton

Senior Creative Caroline Denby
Executive Creative Director Jonathan Parker
Executive Creative Director David Masterman
Copywriter James Lucking Pham
Senior Art Director Filipe Birck
Producer Edward Mueller
Executive Producer Shion Hayasaka
Producer George Saunders

Producer Daniel Breheny
DP Magnus Nordenhof Jonck
Editor Eve Ashwell
Post Producer Finlay Macaulay
Post Producer Olivia Hards
Senior Designer Jonathan Harper
Post Producer Jamie Hughes
Colorist Simone Grattarola

VFX Supervisor Vanessa duQuesnay
VFX Supervisor Ted Harrison
Sound Engineer Anthony Moore
Audio Producer Beth Massey
Sound Engineer Sean Mahoney
Sound Engineer Stuart Allen Hynd

Show full credits

Hide full credits

Credits powered by

To bring this narrative to life in the same realistic way as previous Only O2 films, VCCP's global content creation studio, Girl&Bear, once again partnered with multi-award-winning directors Will Lovelace and Dylan Southern of thirtytwo. The duo are best known for their acclaimed music documentaries Meet Me in the Bathroom and Shut up and Play the Hits; as well as work for Nike and BBC. They have worked on all three of the Only O2 campaign films, including Only O2/Priority which launched in April and Only O2/Roaming in May.

Simon Valcarcel, Marketing Director at Virgin Media O2, said: “Flexibility is at the heart of our Switch Up offering, so we wanted to capture this freedom to swap your phone easily and visualise it in a real-world scenario. Technology is constantly evolving, and O2 ‘Switch Up’ is our unique way of ensuring that O2 customers can always enjoy the latest innovations as they emerge.”

David Masterman, Deputy Executive Creative Director at VCCP, added: “We all know someone who always has to have the latest phone. Switch Up is the perk for them.”